That said, this year there’s some additional uncertainty as Prime Day is delayed from its typical mid-July schedule. It is normal for Amazon to keep the exact day a secret and only reveal the date a few days in advance. Openly promoted as a pendant to Black Friday, every Prime Day consistently broke the sales record of the previous year. Usually, it takes place in July, commemorating the platform’s founding date in 1995. Launched in 2015, Prime Day is a shopping event exclusive to Amazon Prime members. TLDR - The most important information at a glance: What Is Prime Day? Skip ahead to the results of our Amazon Prime Day PPC Study to learn what you can expect before, on, and after Prime Day and how to adjust your strategy accordingly. Hang on - are you here for PPC best practices? Get the Insights How to Sell on Amazon Prime Day - Everything You Need to Know The report is based on a comprehensive analysis of over 2 million Sponsored Products campaigns and you can download it for free today.

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In this guide, we reveal how you can prepare for Prime Day 2020 and make the most of the ‘halo effect' that will magnify your conversions for weeks to come.

Maybe you've never participated in Prime Day because your margins wouldn't support the elevated ad spend.īut what if you could learn how to sell on Amazon Prime Day to make a substantial profit - and more than double your sales? Unsurprisingly, Prime Day promotions are expensive. How this will affect the shopping holiday dubbed “Christmas in July” remains to be seen though one thing remains certain: Prime Day represents a tremendous opportunity for selling.

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